An analysis and visualization methodology for identifying and testing market structure
Stephen L. France (School of Business, Mississippi State University, Mississippi State, Mississippi), Sanjoy Ghose (Sheldon B. Lubar School of Business, University of Wisconsin-Milwaukee, Milwaukee, Wisconsin)
| Year of publication: |
January-February 2016
|
|---|---|
| Authors: | France, Stephen L. ; Ghose, Sanjoy |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 1, p. 182-197
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| Subject: | market structure | likelihood estimation | brand switching | submarket analysis | market segmentation | cluster analysis | big data | visualization | Marktstruktur | Market structure | Clusteranalyse | Cluster analysis | Marktsegmentierung | Market segmentation | Visualisierung | Visualization | Markenartikel | Brand | Big Data | Big data | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2015.0958 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011437863