An analysis of choice criteria using conjoint analysis
Year of publication: |
1988
|
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Authors: | Fletcher, Keith |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 22.1988, 9, p. 25-33
|
Subject: | Marktforschung | Market research | Conjoint-Analyse | Conjoint analysis |
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