An analysis of consumers' buying behavoiur and its determinants of fast food in Sri Lanka
Thayaparan Aruppillai & Paulina Mary Godwin Phillip
Year of publication: |
2015
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Authors: | Aruppillai, Thayaparan ; Phillip, Paulina Mary Godwin |
Published in: |
International journal of economics and finance. - Toronto, ISSN 1916-971X, ZDB-ID 2531850-0. - Vol. 7.2015, 9, p. 112-119
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Subject: | fast food restaurants | consumers' attitudes | marginal effects | ordered probit model | Sri Lanka | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Probit-Modell | Probit model | Fast Food | Fast food | Schnellgastronomie | Fast-food industry | Schätzung | Estimation |
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