An analysis of the antecedents of loyalty and the moderating role of customer demographics in an emerging mobile phone industry
Abdul Qayyum, Do Ba Khang and Donyaprueth Krairit
| Year of publication: |
2013
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|---|---|
| Authors: | Qayyum, Abdul ; Khang, Do Ba ; Krairit, Donyaprueth |
| Published in: |
International journal of emerging markets. - Bingley : Emerald, ISSN 1746-8809, ZDB-ID 2257280-6. - Vol. 8.2013, 4, p. 373-391
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| Subject: | Customer loyalty | Mobile phone industry | Moderating effects | Customer demographics | Emerging markets | Pakistan | Mobiltelefon | Mobile phone | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Schwellenländer | Emerging economies | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364234