An analysis of the gap between customers' expectation and perception regarding selected CRM practices in public and private sector banks
Anamica Chopra and Usha Arora
| Year of publication: |
2013
|
|---|---|
| Authors: | Chopra, Anamica ; Arora, Usha |
| Published in: |
The IUP journal of bank management : IJBM. - Hyderabad : IUP Publ., ISSN 2583-5866, ZDB-ID 2615464-X. - Vol. 12.2013, 4, p. 70-86
|
| Subject: | Beziehungsmarketing | Relationship marketing | Privatwirtschaft | Private sector | Konsumentenverhalten | Consumer behaviour | Indien | India | Dienstleistungsqualität | Service quality | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010228346