An approach for identifying cannibalization within product line extensions and multibrand strategies
Charlotte H. Mason; George R. Milne
| Year of publication: |
2006
|
|---|---|
| Authors: | Mason, Charlotte H. ; Milne, George R. |
| Published in: |
Handbook of niche marketing : principles and practice. - New York, NY [u.a.] : Best Business Books, ISBN 0-7890-2329-6. - 2006, p. 67-85
|
| Subject: | Fertigungsprogramm | Master production schedule | Marketingmanagement | Marketing management | USA | United States |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003322889