An assessment of propagation stickers in line services to promote : toward a new model of diffusion theory
Wen-Yu Tsao
| Year of publication: |
2019
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|---|---|
| Authors: | Tsao, Wen-Yu |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 1, p. 20-42
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| Subject: | diffusion theory | fashion | intention to propagate | playfulness | satisfaction | Theorie | Theory | Innovationsdiffusion | Innovation diffusion | Mode | Fashion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2018.1427654 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179011