Enhancing competitive advantages : the contribution of mediator and moderator on stickiness in the LINE
Wen-Yu Tsao
| Year of publication: |
2014
|
|---|---|
| Authors: | Tsao, Wen-yu |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 6, p. 933-941
|
| Subject: | Commitment-trust theory | Competitive Advantage | Innovation and market differentiation | Online Habit | Stickiness | Wettbewerbsvorteil | Competitive advantage | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010437730