An empirical analysis of the public's attitudes toward advertising veterinarian services : a comparative cross-sectional study
H. Ronald Moser; Horace E. Johns Jr.
| Year of publication: |
2012
|
|---|---|
| Authors: | Moser, H. R. ; Johns Jr., Horace E. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 33.2012, 4, p. 363-380
|
| Subject: | Dienstleistungsmarketing | Services marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Veterinärwesen | Veterinary control service | USA | United States | 1995 ; 2011 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009671249