An empirical evaluation of a composite heterogeneous model choice and purchase timing behavior
Year of publication: |
1978
|
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Authors: | Zufryden, Fred S. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 24.1978, 7, p. 761-773
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Subject: | Wirtschaftliche Verbalten | Verbraucher | Markenartikel | Absatz und Verbrauch |
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