An empirical investigation of the factors affecting customer lifetime value

Ala' Omar Dandis, Mohammad Badi’ Al Haj Eid, Robin Robin, Nathalie Wierdak

Year of publication:	2022
Authors:	Dandis, Ala' Omar ; Al Haj Eid, Mohammad Badi’ ; Robin, Robin ; Wierdak, Nathalie
Subject:	Brand credibility \| Commitment \| Confidence and special treatment benefits \| Customer lifetime value \| Customer satisfaction \| Technical and functional quality \| Kundenwert \| Customer value \| Kundenzufriedenheit \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour

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