An empirical study on inexperienced inline consumer’s window shopping behavior in China : a transaction cost perspective
Hua Zhang and Fue Zeng
| Year of publication: |
2011
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|---|---|
| Authors: | Zhang, Sophie Hua ; Zeng, Fue |
| Published in: |
Handbook of contemporary marketing in China : theories and practices. - New York, N.Y : Nova Science Publishers, ISBN 978-1-61761-689-1. - 2011, p. 225-241
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| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Transaktionskosten | Transaction costs | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008987103