The exploitation of an international firm's relational capabilities : an empirical study
Yanni Yan, Sophie Hua Zhang and Fue Zeng
| Year of publication: |
2010
|
|---|---|
| Authors: | Yan, Yanni ; Zhang, Sophie Hua ; Zeng, Fue |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 6, p. 473-487
|
| Subject: | Unternehmensnetzwerk | Business network | Kapazitätsplanung | Capacity planning | Vertrauen | Confidence | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008758735