An empirical study on the effects of an enterprise fan page
Year of publication: |
2018
|
---|---|
Authors: | Shang, Shari S. C. ; Hsu, Wei-Yen ; Tseng, Hsiao-Ting ; Jiang, Jen Jen ; Chiang, Chieh-Jen |
Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 28.2018, 3, p. 252-268
|
Subject: | Customer relationship management | retail services | network analysis | linear programming | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Mathematische Optimierung | Mathematical programming |
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