Channels in the mirror : an alignable model for assessing customer satisfaction in concurrent channel systems
Maik Hammerschmidt, Tomas Falk, and Bert Weijters
| Year of publication: |
February 2016
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| Authors: | Hammerschmidt, Maik ; Falk, Tomas ; Weijters, Bert |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 19.2016, 1, p. 88-101
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| Subject: | multichannel retailing | retail services | channel satisfaction | structural alignability | cross-channel comparisons | invariance analysis | Kundenzufriedenheit | Customer satisfaction | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670515589084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433181