An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic
| Year of publication: |
2008
|
|---|---|
| Authors: | Michel, Stefan ; Brown, Stephen W. ; Gallan, Andrew S. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 36.2008, 1, p. 54-66
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