An experimental investigation into the use of written smell references in ecotourism advertisements
Year of publication: |
2010
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Authors: | Magnini, Vincent P. ; Karande, Kiran |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 34.2010, 3, p. 279-293
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Subject: | Ökotourismus | Ecotourism | Tourismusmarketing | Tourism marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Emotion | USA | United States |
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