An exploration of the value creation process in bank-corporate communications

Yongsheng Guo; John Holland and Niklas Kreander

Year of publication:	2014
Authors:	Guo, Yongsheng ; Holland, John ; Kreander, Niklas
Published in:	Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 18.2014, 3, p. 254-270
Subject:	Corporate communications \| Relationship marketing \| Öffentlichkeitsarbeit \| Public relations \| Beziehungsmarketing \| Betriebliche Wertschöpfung \| Value creation \| Interne Kommunikation \| Internal communication \| Kommunikation \| Communication \| Marketingmanagement \| Marketing management

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