Establishing bank-corporate relationships and building competitive advantages
Yongsheng Guo; John Holland; Niklas Kreander
| Year of publication: |
2013
|
|---|---|
| Authors: | Guo, Yongsheng ; Holland, John ; Kreander, Niklas |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 18.2013, 1, p. 27-39
|
| Subject: | relationships banking | bank-corporate communication | corporate banking | grounded theory | Bank | Grounded Theory | Grounded theory | Firmenkundengeschäft | Corporate banking | Wettbewerbsvorteil | Competitive advantage | Beziehungsmarketing | Relationship marketing | Öffentlichkeitsarbeit | Public relations | Kreditgeschäft | Bank lending |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010205384