An exploratory study on attitude persistence using sales promotion
Joseph M. Jones
| Year of publication: |
2008
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|---|---|
| Authors: | Jones, Joseph M. |
| Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 20.2008, 3, p. 401-416
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| Subject: | Verkaufsförderung | Sales promotion | Markenführung | Brand management | Direktmarketing | Direct marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003769893