An integrated framework of customer-based brand equity and theory of planned behavior : a meta-analysis approach

Wann-Yih Wu, Thi-Yen Do, Phuoc-Thien Nguyen, Nadia Anridho, Minh-Quan Vu

Year of publication:	2020
Authors:	Wu, Wann-Yih ; Do, Thi-Yen ; Nguyen Phuoc Thien ; Anridho, Nadia ; Vu, Minh-Quan
Published in:	Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 8, p. 371-381
Subject:	Customer-Based \| Brand Equity \| Planned Behavior Theory \| Meta-Analysis \| Meta-Analyse \| Meta-analysis \| Markenimage \| Brand image \| Verbrauchereinstellung \| Consumer attitudes \| Markenführung \| Brand management \| Konsumentenverhalten \| Consumer behaviour

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