An integrated trial/repeat model for new product sales

Peter S. Fader; Bruce G. S. Hardie; Chun-Yao Huang

Year of publication:	2001
Other Persons:	Fader, Peter (contributor) ; Hardie, Bruce G. S. (contributor) ; Huang, Chun-Yao (contributor)
Publisher:	London : LBS, Centre for Marketing
Subject:	Produktentwicklung \| New product development \| Innovation \| Marketingmanagement \| Marketing management

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