An integrative framework for managing customer value propositions
Year of publication: |
2021
|
---|---|
Authors: | Rintamäki, Timo ; Saarijärvi, Hannu |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 754-764
|
Subject: | Customer value | Customer value proposition | Conceptualizing customer value propositions | Managing customer value propositions | Discovery Limited (insurance) | Vitality (insurance) | Kundenwert | Beziehungsmarketing | Relationship marketing |
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