An introduction to strategic communication
Gail Fann Thomas and Kimberlie J. Stephens
| Year of publication: |
2015
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|---|---|
| Authors: | Thomas, Gail Fann ; Stephens, Kimberlie J. |
| Published in: |
International journal of business communication : IJBC : a publication of the Association for Business Communication. - Thousand Oaks, CA : SAGE Publications, ISSN 1552-4582, ZDB-ID 2735593-7. - Vol. 52.2015, 1, p. 3-11
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| Subject: | Strategisches Management | Strategic management | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Interne Kommunikation | Internal communication |