An investigation of the factors that motivate users to participate in online communities
Year of publication: |
2021
|
---|---|
Authors: | Al Khasawneh, Mohammad Hamdi ; Al Hadeed, Ola A. ; Abdrabbo, Tariq ; Hashesh, Mohammad Yousef Abu ; Al-Abdullah, Muhammad |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 17.2021, 1, p. 16-31
|
Subject: | Herzberg's Two-Factor Theory | Maslow's Hierarchy of Needs Theory | Online Community Participation | Social Web | Social web | Motivation | Virales Marketing | Viral marketing |
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