An RFM model using k-means clustering to improve customer segmentation and product recommendation
Zhao Xian, Pantea Keikhosrokiani, Chew XinYing, Zuoyong Li
| Year of publication: |
2022
|
|---|---|
| Authors: | Xian, Zhao ; Pantea Keikhosrokiani ; Chew XinYing ; Li, Zuoyong |
| Published in: |
Handbook of research on consumer behavior change and data analytics in the socio-digital era. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-6684-4168-8. - 2022, p. 124-145
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| Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Data Analytics | Data analytics |