An umbrella review of the use of segmentation in social marketing interventions
Krzysztof Kubacki, Sharyn Rundle-Thiele, Bo Pang, Julia Carins, Joy Parkinson, Haruka Fujihira and Rimante Ronto
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Kubacki, Krzysztof ; Rundle-Thiele, Sharyn ; Pang, Bo ; Carins, Julia ; Parkinson, Joy ; Fujihira, Haruka ; Ronto, Rimante |
| Published in: |
Segmentation in social marketing : process, methods and application. - Singapore : Springer, ISBN 981-10-1833-2. - 2017, p. 9-23
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| Subject: | Social Marketing | Social marketing | Marktsegmentierung | Market segmentation |