Analysing clickstream data : do paid and organic search affect each other?

Vincent Bremer and Burkhardt Funk

Year of publication:	2017
Authors:	Bremer, Vincent ; Funk, Burkhardt
Published in:	International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 13.2016/2017, 2/3, p. 205-215
Subject:	paid search advertising \| organic search \| hierarchical Bayesian models \| search engines \| SEA \| search engine advertising \| SEO \| search engine optimisation \| clickstream analysis \| online marketing \| Suchmaschine \| Search engine \| Online-Marketing \| Internet marketing \| Werbung \| Advertising \| Online-Recherche \| Online search

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