Analysing determinants of student relationship management implementation : integration of fuzzy DEMATEL and AHP techniques
Hossein Sayyadi Tooranloo, Seyyed Habibollah Mirghafoori, Marzieh Abdolhosseini
| Year of publication: |
2021
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|---|---|
| Authors: | Sayyadi Tooranloo, Hossein ; Mirghafoori, Seyyed Habibollah ; Abdolhosseini, Marzieh |
| Published in: |
International journal of education economics and development : IJEED. - Genève [u.a.] : Inderscience Enterprises, ISSN 1759-5681, ZDB-ID 2545125-X. - Vol. 12.2021, 2, p. 170-191
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| Subject: | student relationship management | SRM | fuzzy AHP | fuzzy DEMATEL | education | universities | customer | satisfaction | quality services | commitment | Fuzzy-Set-Theorie | Fuzzy sets | AHP-Verfahren | AHP approach | Beziehungsmarketing | Relationship marketing | Studierende | Students | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEED.2021.114369 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012508911