Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C)
Ardalan Sameti, Hamidreza Khalili and Hassan Sheybani
| Year of publication: |
2016
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|---|---|
| Authors: | Sameti, Ardalan ; Khalili, Hamidreza ; Sheybani, Hassan |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 7.2016, 1, p. 39-65
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| Subject: | electronic commerce | electronic marketing | online shopping | consumer behaviour | business to consumer | B2C | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Website |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011595025