Analysis and forecasting of demand during promotions for perishable items
K.H. van Donselaar, J. Peters, A. de Jong, R.A.C.M. Broekmeulen (Eindhoven University of Technology, Department of Technology Management, Eindhoven, The Netherlands)
| Year of publication: |
2016
|
|---|---|
| Authors: | Donselaar, Karel H. van ; Jong, Ad de ; Broekmeulen, R. A. C. M. |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 172.2016, p. 65-75
|
| Subject: | Perishable | Promotion | Price discount | Retail | Demand forecasting | Threshold | Saturation | Prognoseverfahren | Forecasting model | Nachfrage | Demand | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Rabatt | Rebate |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2015.10.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011442313