Analysis of consumer behaviour in the networked environment : case study of the Slovak Republic
Lubica Gajanova and Margareta Nadanyiova
| Year of publication: |
2020
|
|---|---|
| Authors: | Gajanova, Lubica ; Nadanyiova, Margareta |
| Published in: |
Perspectives on consumer behaviour : theoretical aspects and practical applications. - Cham, Switzerland : Springer, ISBN 978-3-030-47379-2. - 2020, p. 123-146
|
| Subject: | Market segmentation | Factor analysis | Hotel industry | Purchasing behaviour | Konsumentenverhalten | Consumer behaviour | Hotellerie | Slowakei | Slovakia | Marktsegmentierung | Faktorenanalyse |