Analytical modeling of perceived authenticity in AI assistants : application of PLS-predict algorithm and importance-performance map analysis
Palima Pandey and Alok Kumar Rai
| Year of publication: |
2025
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|---|---|
| Authors: | Pandey, Palima ; Rai, Alok Kumar |
| Published in: |
South Asian journal of business studies. - Bingley : Emerald Publishing Limited, ISSN 2398-6298, ZDB-ID 2887112-1. - Vol. 14.2025, 1, p. 1-30
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| Subject: | Authenticity | Customer loyalty | Intelligence | Partial least squares | Structural equation modeling | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Beziehungsmarketing | Relationship marketing | Glaubwürdigkeit | Credibility | Kleinste-Quadrate-Methode | Least squares method | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SAJBS-04-2023-0102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373101