Analytical modeling of perceived authenticity in AI assistants : application of PLS-predict algorithm and importance-performance map analysis

Palima Pandey and Alok Kumar Rai

Year of publication:	2025
Authors:	Pandey, Palima ; Rai, Alok Kumar
Subject:	Authenticity \| Customer loyalty \| Intelligence \| Partial least squares \| Structural equation modeling \| Strukturgleichungsmodell \| Structural equation model \| Partielle kleinste Quadrate \| Beziehungsmarketing \| Relationship marketing \| Glaubwürdigkeit \| Credibility \| Kleinste-Quadrate-Methode \| Least squares method \| Konsumentenverhalten \| Consumer behaviour \| Kundenzufriedenheit \| Customer satisfaction \| Künstliche Intelligenz \| Artificial intelligence

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/SAJBS-04-2023-0102 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373101