Analyzing the intensity of private label competition across retailers

John Dawes; Magda Nenycz-Thiel

Year of publication:	2013
Authors:	Dawes, John ; Nenycz-Thiel, Magda
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 1, p. 60-66
Subject:	Handelsmarke \| Store brand \| Wettbewerbsanalyse \| Competitive analysis \| Markenimage \| Brand image \| Nationalkultur \| National culture \| Einzelhandelspreis \| Retail price \| Großbritannien \| United Kingdom

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