ANNAM - an artificial neural net attraction model to analyze market shares

The marketing literature so far only considers attraction models with strict functional forms. Greater exibility can be achieved by the neural net based approach introduced which assesses brands' attraction values by means of a perceptron with one hidden layer.(...)

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Year of publication:	1999-04-01
Authors:	Hruschka, Harald
Publisher:	Institut für Informationsverarbeitung und -wirtschaft <Wien>
Subject:	Marketing \| marketing \| Preispolitik \| pricing policy \| Marktanteil \| Neuronales Netz

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Extent:	151552 bytes 13 p. application/pdf
Series:	Wirtschaftsuniversität Wien - Forschungsbezogene elektronische Publikationen Working Papers SFB "Adaptive Information Systems and Modelling in Economics and Management Science ; 32
Type of publication:	Book / Working Paper
Language:	English
Classification:	Marketing. Other aspects ; Terms and pricing policy ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005841723