Antecedents and consequences of relationship commitment : an empirical study in Taiwan
Wei-Ming Ou; Chia-Mei Shih and Chin-Yuan Chen
| Year of publication: |
2014
|
|---|---|
| Authors: | Ou, Wei-ming ; Shih, Chia-mei ; Chen, Chin-yuan |
| Published in: |
International journal of commerce and management. - Bingley [u.a.] : Emerald, ISSN 1056-9219, ZDB-ID 2473956-X. - Vol. 24.2014, 3, p. 228-242
|
| Subject: | Corporate reputation | Relationship commitment | Relationship quality | Switching cost | Taiwan | Beziehungsmarketing | Relationship marketing | Firmenimage | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Wechselverhalten | Switching behaviour |