Antecedents and consequents of consumers not adopting e-commerce
Year of publication: |
2020
|
---|---|
Authors: | Mainardes, Emerson Wagner ; Souza, Irailton Melo de ; Correia, Rogério Dias |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-9
|
Subject: | Disinterest in e-commerce | E-commerce | negative word-of-mouth | Resistance to e-commerce | Theory of planned behavior | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Verbrauchereinstellung | Consumer attitudes | Beziehungsmarketing | Relationship marketing |
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