Antecedents of loyalty for food products - investigating the effects of subjective constructs
T. Gyulavári; K. R. Dörnyei
| Year of publication: |
2012
|
|---|---|
| Authors: | Gyulavári, Tamás ; Dörnyei, Krisztina Rita |
| Published in: |
Journal of economics and business research. - Arad : "Aurel Vlaicu" Univ., ISSN 2068-3537, ZDB-ID 2631323-6. - Vol. 18.2012, 2, p. 43-58
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009709069