Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm
Di Wang, Harmen Oppewal and Dominic Thomas
| Year of publication: |
2017
|
|---|---|
| Authors: | Wang, Di ; Oppewal, Harmen ; Thomas, Dominic |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 9/10, p. 1612-1630
|
| Subject: | China | Consumer behaviour | Cognition | Cross-cultural studies | Social groups | Personal selling | Konsumentenverhalten | Kognition | Soziale Gruppe | Social group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-02-2015-0087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011755195