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Anwendungen der Customer Relationship Management (CRM) Technologie unter Berücksichtigung des Aspektes Projektmanagement im Zusammenhang mit der Software-Einführung

Andreas Hirning
Year of publication:
2003
Authors: Hirning, Andreas
Subject: Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Software | Einführung | Implementation | Projektmanagement | Project management
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