Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment
Trang P. Tran, Bich Khanh Ngoc Ho, Truc Quang Le and Hung Trong Hoang
| Year of publication: |
January 2017
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|---|---|
| Authors: | Tran, Trang P. ; Bich Khanh Ngoc Ho ; Truc Quang Le ; Hung Trong Hoang |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 27.2017, 1, p. 60-77
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| Subject: | Consumer ethnocentrism | Vietnam | CFA | EFA | construct validity | Konsumentenverhalten | Consumer behaviour | Viet Nam | Nationalkultur | National culture | Marktsegmentierung | Market segmentation | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/21639159.2016.1265322 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011703046