Application of structural equation model in sport marketing analyses
Kevin K. Byon, Brian H. Yim, Junying An, and James J. Zhang
| Year of publication: |
2022
|
|---|---|
| Authors: | Byon, Kevin K. ; Yim, Brian H. ; An, Junying ; Zhang, James J. |
| Published in: |
Marketing analysis in sport business : global perspectives. - London : Routledge, ISBN 978-1-003-30247-6. - 2022, p. 24-50
|
| Subject: | Strukturgleichungsmodell | Structural equation model | Sportmarketing | Sports marketing | Profisport | Professional sports | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003302476-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014311060