Sport marketing analyses : an introduction
Kevin K. Byon, Brian H. Yim, Hyunseok Song, and James J. Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Byon, Kevin K. ; Yim, Brian H. ; Song, Hyunseok ; Zhang, James J. |
| Published in: |
Marketing analysis in sport business : global perspectives. - London : Routledge, ISBN 978-1-003-30247-6. - 2022, p. 1-23
|
| Subject: | Sportmarketing | Sports marketing | Profisport | Professional sports | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003302476-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014311010