Applications of virtual reality in marketing (2000-2020) : a 4C marketing-mix based review and future research agenda
Nidhi Yadav, Shikha Sota and Harish Chaudhary
| Year of publication: |
2023
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|---|---|
| Authors: | Yadav, Nidhi ; Sota, Shikha ; Chaudhary, Harish |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 18.2023, 2/3, p. 121-147
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| Subject: | virtual reality | marketing | literature review | marketing technology | 4C | Virtuelle Realität | Virtual reality | Marketingmanagement | Marketing management | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2023.129660 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318248