Applying contextual advertising to MultiModal information content
Giuliano Armano, Alessandro Giuliani, Alberto Messina, Maurizio Montagnuolo, and Eloisa Vargiu
| Year of publication: |
2012
|
|---|---|
| Authors: | Armano, Giuliano ; Giuliani, Alessandro ; Messina, Alberto ; Montagnuolo, Maurizio ; Vargiu, Eloisa |
| Published in: |
E-commerce and web technologies : 13th International Conference, EC-Web 2012, Vienna, Austria, September 4-5, 2012 ; proceedings. - Heidelberg [u.a.] : Springer, ISBN 3-642-32272-7. - 2012, p. 195-202
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| Subject: | Informationswert | Information value | Werbung | Advertising | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009618625