Appreciating how your bread is buttered : improving online order allocation for cross-channel retailers
Stephen Mahar, Sachin Modi and Peter A. Salzarulo
| Year of publication: |
2022
|
|---|---|
| Authors: | Mahar, Stephen ; Modi, Sachin ; Salzarulo, Peter A. |
| Subject: | cross-channel | E-commerce | online order fulfilment | optimisation | simulation | Electronic Commerce | Online-Handel | Online retailing | Simulation | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2021.1939455 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013499919