Are consumers more rational and informed purchasers during recession periods? : the role of private labels and retailing strategies
Maria Puelles, Mónica Diaz-Bustamante and Sonia Carcelén
| Year of publication: |
September 2016
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| Authors: | Puelles, Maria ; Diaz-Bustamante, Mónica ; Carcelén, Sonia |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 26.2016, 4, p. 396-417
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| Subject: | Recession | retailing | rationality | consumer behaviour changes | Private Labels | FMCG | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Konjunktur | Business cycle | Handelsmarke | Store brand | Rationalität | Rationality | Lebensmitteleinzelhandel | Food retailing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2016.1169209 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011594193