Are longer reviews always more helpful? : disentangling the interplay between review length and line of argumentation
Bernhard Lutz, Nicolas Pröllochs, Dirk Neumann
| Year of publication: |
2022
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|---|---|
| Authors: | Lutz, Bernhard ; Pröllochs, Nicolas ; Neumann, Dirk |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 144.2022, p. 888-901
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| Subject: | Argumentation patterns | Consumer reviews | Data-driven decision-making | Machine learning | Natural language processing | Online word-of-mouth | Künstliche Intelligenz | Artificial intelligence | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.02.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013185058