Are you back for good or still shopping around? : investigating customers’ repeat churn behavior
V. Kumar, Agata Leszkiewicz, and Angeliki Herbst
| Year of publication: |
April 2018
|
|---|---|
| Authors: | Kumar, V. ; Leszkiewicz, Agata ; Herbst, Angeliki |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 2, p. 208-225
|
| Subject: | second lifetime duration | repeat churn | defection reason | cure model | competing risks model | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Dauer | Duration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.16.0623 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011844998