ARTICLES - Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links
| Year of publication: |
2000
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|---|---|
| Authors: | Bridges, Sheri ; Keller, Kevin Lane ; Sood, Sanjay |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 29.2000, 4, p. 1-12
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